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What Are Keywords in Digital Marketing? A Beginner’s Guide to SEO Keywords in 2025

 🔍 What is a Keyword?

A keyword is a specific word or phrase that users type into search engines like Google to find information. 




Example:

  • “Digital marketing course in Vadodara”

  • “Best SEO tips for beginners”

Marketers use these keywords in their blog, website, or ads to appear in Google search results.

🧠 Types of Keywords:

TypeExample
Short-tail keywords“Marketing” or “SEO”
Long-tail keywords“Free digital marketing course for beginners”
Local keywords“Digital marketing classes in Vadodara”
Transactional“Buy SEO course online”
Informational“What is keyword research?”

🛠️ Where to Use Keywords?

  • In the title of your blog

  • In the URL

  • Inside headings (H1, H2)

  • In the image alt text

  • Throughout the blog/content

  • In meta description

💡 But don't overuse it — that’s called keyword stuffing.

📈 How to Find the Right Keywords?

Use tools like:

  • Google Keyword Planner

  • Ubersuggest

  • AnswerThePublic

  • Semrush

  • Ahrefs

  • Google Search Suggestions

Search for keywords with low competition + high search volume to rank easily.

💼 Why Are Keywords Important?

  • Help your website rank in Google

  • Bring organic (free) traffic

  • Connect you with the right audience

  • Increase blog views, leads, or sales

  • Help Google understand your content

🧰 Quick SEO Tip for 2025:

Focus more on long-tail keywords because they:

  • Are easier to rank for

  • Match user intent better

  • Get more specific clicks

📢 Want to Master Keyword Research + SEO?

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