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Digital Marketing vs Traditional Marketing – Which is Better?

 

📊 Comparison Table: Traditional vs Digital Marketing

FeatureTraditional MarketingDigital Marketing
📍 ReachLocal / LimitedGlobal + Local (hyper-targeted)
💰 CostHigh (TV, newspaper, printing)Lower (ads start from ₹100/day)
🎯 TargetingGeneral publicSpecific audience (age, location, interest)
📈 MeasurabilityHard to measure100% measurable (clicks, views, sales)
⏱️ SpeedSlow (print, broadcast delay)Instant (ads live in minutes)
🔁 InteractionOne-way (no reply/feedback)Two-way (comments, shares, DMs)
📱 Platform FlexibilityOffline onlyPhones, laptops, social media, email
💼 Suitable forLarge businessesAll businesses (startups, local shops too)

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 🎯 Advantages of Digital Marketing Over Traditional Marketing:

  1. Cost-Effective: You can start with a small budget and scale as you grow.

  2. Real-Time Results: Track your ad’s performance live.

  3. High Engagement: Likes, shares, comments = brand buzz.

  4. Better ROI (Return on Investment): Pay only when someone clicks or engages.

  5. Easy to Learn: Even beginners can run campaigns using tools like Facebook Ads, Google Ads.

                            

                                      

                             

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